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Fashion: Super Bowl winner Victor Cruz kicks off N.Y. Fashion Week

February 9, 2012 |  8:34 am

Victor Cruz
New York Fashion Week cranks into high gear on Thursday, but a few shows took place Wednesday. Victor Cruz of the Super Bowl champion New York Giants cut the ribbon for the Mercedes-Benz Fashion Week portion of the fashion extravaganza. [The Cut]

Among the collections of clothes shown Wednesday that we may be wearing in fall 2012 were muted tones at Steve Alan, plaid and feminine silhouettes at 10 Crosby by Derek Lam, and interesting textures and patterns at Organic by John Patrick, says The Cut.

Check in with All the Rage for more coverage during the week from Los Angeles Times' fashion critic Booth Moore and writer Adam Tschorn.

In other news, New York Giants running back Brandon Jacobs apologized for saying supermodel Gisele Bundchen -- wife of Patriots quarterback Tom Brady -- "needs to continue to be cute and shut up." That comment was in response to Bundchen's criticism of Brady's receivers after the team's Super Bowl loss. Jacobs' still thinks she's cute but apologized for the "shut up" part. [Fox News Latino]

Diane von Furstenberg has designed a limited edition of four Diet Coke bottles. They will be available through the end of February in four-packs in select Von Furstenberg boutiques for $30. All proceeds go to the Foundation for the National Institutes of Health in support of the Heart Truth program for women's heart health research. [FashionEtc.]

Rapper and wanna-be designer Kanye West, undaunted by overall poor reviews when he showed his first women's wear collection last year, announced he will return to Paris Fashion Week on March 6 to show his sophomore collection. [Telegraph]

Cartman, Randy Marsh and Butters from "South Park" have stripped down to appear on Marc Jacobs T-shirts that benefit the Interdisciplinary Melanoma Cooperative Group at New York University. They're in good company. Previous participants in the "Protect Your Largest Organ" (meaning skin) T-shirt initiative include Naomi Campbell, Dita Von Teese and Victoria Beckham. The shirts are onsale online and at select Marc Jacobs boutiques for $35. [WWD]

Carrefour, the European retailer, plans to launch what is being called a "massive" line of beauty products. [WWD] (Subscription required.)

Tommy Bahama, purveyor of the chic Island lifestyle, has named a new creative director, Ferdinand van Alphen, formerly of Tommy Hilfiger. [WWD] (Subscription required.)

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 -- Susan Denley

Photo: The ribbon-cutting ceremony at Lincoln Center for Mercedes-Benz Fashion Week.  From left  are designer Naeem Khan; Lincoln Center director of fashion Stephanie Winston-Wolkoff; New York Giants wide receiver Victor Cruz; model Kate Upton;  Mercedes-Benz USA executive Lisa Holladay; and  IMG Fashion executive Peter Levy. Credit:  Michael Loccisano/Getty Images

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