J Brand launches ready to wear
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L.A.-based brand and celebrity denim go-to, J Brand, is branching out into ready to wear. The contemporary line, which hits stores this Friday, has a clean, minimal aesthetic, not unlike the logo-less, sleek skinny jeans that made the label famous back in 2005.
Pieces like cropped slim trousers, tailored blazers and fitted leather shirts come in a subdued, neutral color palette of black, gray, cream and muted pinks and lilac.
“We decided to move into ready to wear because we felt it was the time to elevate the brand and dress our customer around her jeans,” says J Brand CEO Jeff Rudes. And with all the chunky knits, buttery leathers and soft chambray tops in the collection, it’s not hard to see how everything here easily pairs back with denim.
This isn’t the first foray into fashion for the brand; they’ve done collaborations with Hussein Chalayan (where J Brand jeans appeared on the runway) and Christopher Kane, a spring 2012 collection full of high-waisted skinny jeans and shorts done in over-dyed pastels.
The J Brand ready to wear line ranges from $200-$1500 and will be available at jbrandjeans.com, Ron Herman, Saks Fifth Avenue, Intermix
--Melissa Magsaysay
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