What Justin Bieber, Zac Efron and Bradley Cooper have in common
This post has been corrected. See the note at bottom for details.
Justin Bieber, Zac Efron and Bradley Cooper all have great heads of hair and have worn the kinds of styles women want to run their fingers through and men want to copy (at least in the cases of Efron and Cooper).
Men are influenced by the hair of popular celebrities -- even Mike "The Situation" Sorrentino of "Jersey Shore" has proved to be inspirational, writer Kavita Daswani found when she was researching a story for this Sunday's Image section about an increase in the numbers of men who dye their hair. Some are asking stylists for the same dark look Sorrentino sports; others just want to cover a little gray or add highlights.
But back to color.
Daswani found that when men go to stylists for color, they want to get the job done fast and discreetly. For men who'd rather touch up gray at home, she found a slew of products on the market, including:
- GetAwayGrey, a supplement containing the enzyme catalase, a lack of which can cause hair to whiten prematurely. Since the product’s launch a year ago, half of its customers have been men, ranging in age from 45 to 63, a company spokesman said. ($29.99, Getawaygrey.com)
- The Gray Disappear wand from Generation Klean is for touching up stray gray strands on sideburns, beards and mustaches. It comes in four colors and washes out with shampoo. ($15.99, Generationklean.com)
- MiN New York makes an at-home kit based on its popular ProColor salon product. The kit contains enough dye for four applications. ($20 at MiN.com or at salons)
- Ambiance Volumizing Dry Shampoo comes in five colors with a thick, soft brush and is designed to cover up gray roots as the powder is delivered to the scalp. ($20.95 on Amazon.com)
- Redken’s Color Camo was the product most recommended by stylists for ease of use. The five-minute color comes in a number of shades and can be customized to cover varying amounts of gray. The product can be found for about $12 on Amazon and other online retailers. But these sales are not authorized by Redken, which intends it for professional, in-salon use only, a spokesman said.
[FOR THE RECORD, 3:09 p.m., Feb. 1: An earlier version of this post said an at-home version of Redken's Color Camo was available.]
-- Susan Denley
Photos from left: Justin Beiber at the 39th American Music Awards; credit: Paul Buck / EPA. Zac Efron at the premiere of "New Year's Eve"; credit: Evan Agostini / Associated Press. Bradley Cooper in "Limitless"; credit: John Baer