All The Rage

The Image staff muses on the culture of
keeping up appearances

« Previous Post | All The Rage Home | Next Post » pops up at Ten Over Six

January 10, 2012 | 10:00 am

Affordable online eyewear shopping just got easier with a site called, which has joined the mix of similar outlets like Warby Parker and Toms eyewear. Lookmatic has also just set up a pop up store inside Tenoversix, the Melrose Place-adjacent boutique for chic and interesting accessories.

The site offers prescription eyewear and sunglasses starting at $88 in about 50 different styles, most of which are unisex and vintage inspired.

There are sun and optical options for men and women.  Just send your current lens prescription, pick your frames and buy them online. Eyeglasses and prescription sunglasses are $88, regular non-prescription sunglasses or non-prescription optical frames are $58. There’s also photochromic lenses that turn from clear to shaded with the sun and progressive lenses for anyone who needs a graduated prescription. Those come in around $128.

“We want to revolutionize the way people think about eyewear as not just a necessity, but looking at eyewear as more of an accessory,” says the site’s executive creative director, Joe Cole. “You can have multiple looks and pairs. It’s more fun, and you can really build a collection.” will be launching an at-home try on service later this month where people can choose five frames that interest them to be sent and tried on. In the meantime, they’ve opened a pop up installation inside Tenoversix, where customers can try on every style, order directly in the store or later online after they’ve pondered which style or styles, suit them.

Tenoversix is located at 8425 Melrose Ave.  Los Angeles, CA 90069

--Melissa Magsaysay


Currently Coveting: Oscar de la Renta's luxe headphones

Warby Parker opens a shop in shop inside Confederacy

Warby Parker's affordable, vintage inspired eyewear

Photo: pop up shop at Tenoversix/