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La La Anthony launches makeup line

January 5, 2012 |  3:14 pm

LaLaAnthony

NBA wife and reality show star La La Anthony is adding makeup maven to her resume, launching a line with direct sales company Motives Cosmetics in February.

The beauty line, called Motives by La La will feature mineral-based foundation, lipstick, blush, eye shadow, face shimmer and lip gloss formulated with an emphasis on Latina and African American women.

“Every girl always tries to find that perfect color or shade that suits their personality,” said Anthony in a news statement.

The reality star has branded the collection with names seemingly inspired by her own life including Red Carpet, Backstage and Off Broadway. (Anthony starred in an off-Broadway play “Love Loss and What I Wore.”)

Motives by La La will be available through the Motives Cosmetics website or through a Motives Cosmetics consultant.

Motives by La La ranges from $16 to $40.

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-- Melissa Magsaysay

Photo: LaLa Anthony attends the 8th Annual CFDA/Vogue Fashion Fund Awards Nov. 14, 2011, in New York City. Anthony is launching a makeup line. Credit: D Dipasupil / Getty Images

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