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Bethenny Frankel launches Skinnygirl Face and Body

SG_bodyset_low
She started the Skinnygirl name with low-cal margaritas and this month Bethenny Frankel is taking the brand into a totally different territory -– skin and body care using mostly natural ingredients.

The rather robust line, there’s everything from cleansing cloths, lip scrub, cooling foot spray and leg oil, SG_plumpinggloss_rubyred_lowcontains ingredients such as grape seed, cranberry, coconut, sweet almond, aloe and cucumber and aims to deliver what the reality star describes as a “line that accomplishes what every woman wants for every day and night -– smooth, moisturized skin with a healthy glow and lips that are kissable and soft.”

The former Housewife of New York hasn’t abandoned her roots in the cocktail arena just yet; she’s added alcohol-inspired products to the body care line such as the sangria and margarita bath sets.

The reality show star sold her Skinnygirl ready-to-drink cocktail brand last year for an undetermined amount (some reports say as high as $120 million). We’ll see if her fans follow her from tequila and margaritas to tinted lip balm and detox face masks.

The Skinnygirl Face and Body line starts at $4.97 and is available at Wal-Mart stores and Wal-Mart.com

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-- Melissa Magsaysay

Top photo: Skinnygirl body set. Credit: Skinnygirl

Bottom photo: Skinnygirl plumping lip gloss in Ruby Red. Credit: Skinnygirl

 
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