Kristen Bell, Rashida Jones among stars at Rebecca Taylor boutique

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Rebecca Taylor is on a roll. The designer just celebrated her 15th year in the fashion business and opened two boutiques in Southern California -- her West Coast flagship on Robertson Boulevard and an outpost at Fashion Island Mall in Newport Beach.

On Wednesday she had the official opening party for her Robertson location, complete with a bevy of bright young things who all happen to be die-hard fans of her ultra-feminine wares.

Rashida Jones, Emma Roberts, Emmy Rossum, Kristen Bell and Busy Phillips all crammed into the boutique, which was packed full of a festive fashion crowd. Guests flipped through racks of pale pink blouses and ivory maxi skirts and eyed leopard-print booties sitting on shelves.

Even though the store is full of Taylor’s fall and resort collections, the color palette and weight of the fabrics feels more like spring -– which is certainly not a bad thing for Los Angeles.

Taylor herself made the trip out from New York to open both the Robertson and Fashion Island stores and was in awe of her celeb fans.

In addition to the star-studded turnout all clad in Taylor’s clothes, Kristen Dunst was recently quoted in Lucky Magazine saying that she could not stop wearing the Rebecca Taylor black Ghost keyhole dress, which has also been seen on Alexa Chung and Ivanka Trump.

With such a strong celeb following, it’s no wonder Taylor is following up with two West Coast store openings in one week.

-- Melissa Magsaysay

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Photos, from top: The Rebecca Taylor store on Robertson Boulevard.

Rashida Jones joins the festive fashion crowd.