Jenni Kayne launches lifestyle blog
L.A.-based designer Jenni Kayne is expanding beyond her collection of easy separates and classic sportswear with an aspirational new blog launched earlier this week called Ripplustan.com. The site, named for her two children, Ripley, 8 months, and Tanner 3 1/2, doesn’t focus so much on fashion, but Kayne’s life including cooking, pantry clean outs and picturesque European vacations.
So far she’s documented a Thanksgiving dinner spent with friends and family and a trip to Italy. She’s got tips for entertaining and where to eat while summering in Capri, peppered with a few accessible items and ideas found at more affordable places such as Pottery Barn and Etsy.com.
It’s a lifestyle blog a la Gwyneth Paltrow’s Goop.com, but thus far reads a bit more posh than the actresses’ online tome, which Kayne cites as a definite inspiration for her own. “I am the friend that everyone calls when they need a baby gift or a home item,” says the designer. “Friends have been telling me for years to start a blog and share my finds.”
Much like her West Hollywood store’s interior or the general aesthetic of her collection, the site is understated but upscale. And this peek into her personal life certainly showcases Kayne’s high-end taste.
“I’ve always loved beautiful things,” she says. “I’ll scour the Internet looking for the most beautiful flashlight. I just love all of the little details.”
Kayne will post several times a week, sharing organic and seasonal recipes learned at the monthly cooking class she holds for friends at her Beverly Hills home, ideas for kids and profiles and advice from some of her celeb and tastemaker friends.
Along with her online foray, Kayne is adding another brick-and-mortar destination to the retail component of her business. Her new boutique is opening at the Brentwood Country Mart soon and will carry some coveted accessories from various designers including Proenza Schouler.
-- Melissa Magsaysay
Image: Jenni Kayne's new blog Ripplustan.com.