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Warby Parker opens a shop in shop inside Confederacy

November 3, 2011 |  8:00 am

Suno-for-warby-parker-sunglasses_fa
Warby Parker, the New York-based company that sells prescription eyewear for $95 and donates a pair of glasses to someone in need for each pair sold, has a new shop in shop in the Hollywood boutique Confederacy.

The bulk of Warby Parker’s business is done on its website, where customers can peruse frames (both optical and, since last spring, sunglasses) upload pictures of themselves and virtually try on frames before ordering. But the brand has been steadily rolling out little shop in shops in select U.S. boutiques to make it more convenient for people to physically try on frames and place an order.

The first L.A outpost is housed in Confederacy, the designer and contemporary clothing and accessory boutique owned by stylist Ilaria Urbinati and DJ-actor Danny Masterson. “It’s personally one of our favorite stores in L.A.,” said Warby Parker co-founder and designer Neil Blumenthal, who, along with business partner Dave Gilboa, is in L.A this week to celebrate the opening of the brand’s shop in shop. “I love the '40s-'50s look of the store. It’s very much the same aesthetic as our line.”

The Warby Parker optical and sunglass collection is now at Confederacy. Bring your eyeglass prescription and an order can be taken on the spot. Also, the crazy-cool frames that resulted from a collaboration between Warby Parker and Suno will be available November 8th. For anyone who loves colorful, printed frames in oversized shapes, these are a must-see.

Warby Parker shop in shop at Confederacy: 4661 Hollywood Boulevard Los Angeles, CA 90027

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Photo: Warby Parker for Suno sunglasses $175 at www.warbyparker.com.  Credit: Warby Parker

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