All The Rage

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Grin and bear it: Old Spice introduces the deodorant koozie

November 22, 2011 |  3:44 pm

Old Spice's "deodorant protector"
Just in time for the holidays comes the perfect gift-you-never-knew-they-needed for that hard-to-shop-for Old Spice aficionado, man-cave outfitter and ursine enthusiasts on your holiday list: the bear-shaped deodorant koozie.

The Old Spice folks actually call it a "deodorant protector" but we've decided to call it a koozie since it reminds us of those ridiculous foam sleeves ostensibly designed to keep a can of beer cold but are actually promotional giveaways -- miniature billboards to wrap around your Budweiser tinny.

As for the ferocious beast pictured above -- which has been designed to stylishly stow a stick of Old Spice deodorant -- it's promotional, yes, but giveaway? Not so much. According to the information we've received, when the limited-edition tchotchke goes on sale exclusively at the Old Spice Facebook page on Wednesday (Nov. 23), it will bear (we couldn't resist) a price tag of $19.99.

Yes, it's ridiculous. And, since we aren't aware of any recent increase in deodorant thefts that would necessitate hiding one's Old Spice inside a woodland creature, we're going to go out on a limb and call it useless as well.

And, for some reason, those two facts make us want one even more. 


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Photo: The limited-edition Old Spice bear deodorant protector will sell exclusively through the brand's Facebook page for $19.99 starting Wednesday. Credit: Old Spice.