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Banned in Britain: Hailee Steinfeld ad for Prada

November 23, 2011 | 12:59 pm

Britain's Advertising Standards Authority banning an ad featuring Hailee Steinfeld because the actress is only 14 years old and photographed in a "potentially life-threatening situation"
See Hailee. See Hailee Steinfeld. See Hailee Steinfeld sitting on a railroad track, dressed in Prada-owned Miu Miu. See Britain's Advertising Standards Authority banning the ad because Steinfeld is only 14 years old and photographed in a "potentially life-threatening situation."

No, it's not a joke.

The star of "True Grit" was photographed by Bruce Weber, a well-known photographer and moviemaker. A Prada Retail UK spokesperson told the Guardian that the ad campaign was  "part of a serious, high-fashion campaign aimed at adult women."

Weber's photographs, the Guardian reported, "were meant to look like the actor had been captured in photographs between takes on the imaginary film."

Several British papers, including the Daily Mail, commented on the fact that it looks as though Steinfeld is crying in the photograph. Prada representatives, the Daily Mail reported, "said Miss Steinfeld was not crying, nor had she been asked to cry or look upset. Rather, they said the ad pictured her with a "wistful and thoughtful face."

"Prada also highlighted the fact that no one was put in any danger because the images, which were shot by top photographer and film maker Bruce Weber, were taken on an abandoned rail track," the newspaper said.

The same board demanded earlier this year that an ad featuring Dakota Fanning with an oversized bottle of Marc Jacobs perfume between her legs be pulled. Fanning is 17.


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-- Alice Short

Photo: Hailee Steinfeld in a shot taken by Bruce Weber for a Prada/Miu Miu ad campaign. Credit: Prada