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Hollywood's favorite new jewelry line, Auden

November 29, 2011 | 10:26 am

Statement jewelry continues to make a statement.

Auden is the latest jewelry label to take Hollywood by storm with its industrial-meets-tribal-meets-Art Deco pieces, from $148 to $1,800. You've seen it on the Grammys, "Gossip Girl" and "The X Factor," on Rihanna, Blake Lively, Kim Cattrall, Paula Abdul, Kim Kardashian and Shakira.

Now in its second season, the line has already been picked up by several stores, including Henri Bendel in New York and Traffic and Elyse Walker in Los Angeles. And this week Auden launched its own online store, where you can browse and buy the entire collection, including the dramatic, shoulder-dusting Rio feather earrings ($148) and feather-trimmed Bode necklace ($388), the Axiom necklace ($358) with cracked crystal globes that look like they are exploding from the inside, and the Deco-ish brass Hayden crystal pendant ($328).

BlakeThe collection is the brainchild of designer Bryce Casteneda, who makes all the pieces by hand in New York, and his business partner Steven Gordon, an L.A. native. (And Auden isn't named after the novelist, but rather Gordon's 4-year-old niece.) They launched in late 2009, when the collection was picked up by Henri Bendel at one of the store's famous Open See events for aspiring designers. Rihanna was their first client, and Auden racked up $1 million in sales in its first year, Gordon says.

Not bad.

-- Booth Moore


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Photos, from top: Pieces from the Auden fall collection; Blake Lively wearing Auden's Madison pin pearl necklace in an episode of "Gossip Girl." Credits: Auden; Giovanni Rufino / The CW