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J Brand makes exclusive jeans to benefit City Year

October 17, 2011 |  5:04 pm

CityYearJBRAND
Celebrity favorite denim label J Brand has created three exclusive colors of its skinny-fit jean for women and girls with 100% of sales going to City Year, the nonprofit organization that aims to keep students in school and on track to graduate.

The jeans (out Tuesday) come in olive green, light khaki and a hue that resembles City Year’s signature red, and are sure to be a hit with loyal fans of the L.A.-based denim brand’s sleek and minimally branded styles.

The partnership between J Brand and City Year was helmed by DreamWorks’s Stacey Snider and CAA –- the Century City-based entertainment and talent agency powerhouse that, along with Star Avenue Capital, owns a majority stake in the denim company.

J Brand is not the first CAA affiliate to team up with City Year. Several of the agency’s celebrity clients have been involved with charitable events for the organization, and this collaboration is a prime example of synergistic projects between J Brand and CAA.

The J Brand jeans are $144 each and available at www.jbrandjeans.com.

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-- Melissa Magsaysay

Photo: Sales of the newly issued skinny-fit jeans are to benefit City Year. Credit: J Brand

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