All The Rage

The Image staff muses on the culture of
keeping up appearances

« Previous Post | All The Rage Home | Next Post »

H&M to launch collection inspired by 'The Girl With the Dragon Tattoo'

October 26, 2011 | 12:21 pm

Dragon Tattoo

It looks like Swedish fast-fashion retailer H&M isn't wasting any time trying to leverage the buzz -- and the look -- of the upcoming David Fincher version of "The Girl With the Dragon Tattoo." The retailer announced Wednesday that a 30-piece women's collection inspired by the title character will hit stores one week before the film hits theaters.

H&M has tapped the movie's costume designer, Trish Summerville, to create a collection that hews to the dark, gritty, urban-industrial aesthetic of the movie's anti-heroine Lisbeth Sander. The result is an assortment of slashed up skinny jeans, leather biker jackets, slouchy zip-front hoodies and T-shirts with scrolled lettering and hand-painted flags.

Accessories (think tribal earrings, beat-up backpacks and knit snoods) and footwear (high-top sneakers, platform wedges and preworn leather boots) round out the collection, which will range in price from $3.95 to $199.

The collection is slated to make its global debut at Paris' trendy Colette boutique Nov. 28, expanding to 175 H&M stores worldwide on Dec. 14. The movie opens in the U.S. seven days later, on Dec. 21.


Versace for H&M: The review

The official trailer for 'The Girl With the Dragon Tattoo'

 Haute couture and discounters walk down the aisle

-- Adam Tschorn

Photo: H&M has tapped Trish Summerville, third from left, the costume designer for the upcoming movie "The Girl With the Dragon Tattoo," to create a collection inspired by the title character Lisbeth Sander. The collection is scheduled to hit stores worldwide a week before the movie opens. Credit: H&M