Aether's Airstream pops up on 3rd Street -- through Nov. 1 [Updated]
Aether's concept shop on wheels -- dubbed the "Aetherstream" -- is housed in a 34-foot-long PanAmerica Airstream trailer that's been refurbished with reclaimed oak flooring, filled with custom-made furniture, decorated with Parisian flea-market finds and stocked with key pieces from the brand's fall 2011* collection.
Since the Airstream is set up in a parking lot at the northwest corner of West 3rd and La Jolla, customers can pull right into the lot -- a bonus given the scarcity of parking in that part of the city.
The L.A.-based Aether label was launched for spring 2009 by film producers and outdoor sports enthusiasts Palmer West and Jonah Smith, who felt there was a gap in the market for stylish but functional outerwear for men, and has since expanded into women's wear and added several categories including swim, knits, T-shirts, shorts, accessories and gear.
After it closes its doors Nov. 1, the retail-retrofitted Airstream heads east and is expected to park in Manhattan for November and December.
To which we have to say, good luck on finding a parking spot.
Aetherstream pop-up shop, 8207 W. 3rd St., Los Angeles, 11 a.m. to 7 p.m. daily through Nov.1.
-- Adam Tschorn
Photo: The exterior, left, and interior, right, of Aether's Airstream pop-up shop at the corner of West 3rd Street and La Jolla in Los Angeles. Credit: Aether
[*updated 10/11/11 12:37 p.m.: An earlier draft of this post described the season being sold at the pop-up store incorrectly. The pieces are from Aether's fall 2011 collection not the fall 2012 collection.]