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Burberry celebrates new Body line in Beverly Hills

October 27, 2011 |  4:21 pm

Burberrybodylaunchla
On Wednesday night, dizzying pops of flashbulbs flickered endlessly on the Beverly Hills corner where the Burberry boutique is located. Photographers and a few curious pedestrians gathered to snap shots of celebrities such as Kate Bosworth, Cat Deeley, Patrick Stewart and Felicity Jones who were there to fete Burberry Chief Creative Officer Christopher Bailey and the newest addition to the Burberry brand, a capsule collection called Body.

The first face of Body is model-actress Rosie Huntington Whiteley, who embodied the look of the line by wearing a rose gold colored body con dress. Though she’s had quite a successful run in fashion ad campaigns (including Victoria’s Secret and previous Burberry ads) this is Whiteley’s first solo turn posing for a fashion house.

“This has been so different for me than what I’ve done in the past,” she said, barely audible over the music being spun by Solange Knowles, who played DJ for the evening. “It’s my first single campaign and now I’m representing a fragrance.” The fragrance, also called Body, is the main product in the line, plus a small collection of accessories and several clothing items inspired by the scent.

For the first season of Burberry Body (which launched this fall) each piece is done in a rose gold/nude color. That includes shoes, bags, fur scarves and a signature Burberry trench done in a satiny rose shade.

The all rose gold/nude color makes perfect sense for the debut of a line called Body, but we’ll have to see how the monochromatic theme plays out for spring and who will follow Whiteley as the face of Body.

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-- Melissa Magsaysay

Photos: Cat Deeley, left, Christopher Bailey, Rosie Huntington Whitely and Felicity Jones attend the launch of Burberry Body in Beverly Hills. Credit: Burberry

 

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