Musings on the culture of keeping up appearances

All the Rage

« Previous Post | All The Rage Home | Next Post »

New York Fashion Week: Gap

Gap1

Following the dismissal of the head of global design Patrick Robinson in May, and recent financial struggles, Gap has been plotting a brand reinvention. Putting an emphasis on denim (and the denim studio in Los Angeles) was a start. And so was presenting the spring collection, a design team effort, at fashion week.

Gap2

The San Francisco-based company's Vice President of Merchandising Mark Breitbard said that the collection of colored jeans, chambray shirts and wind breakers, candy-stripe T-shirt dresses and flat sandals is a "step forward," characterizing the pieces as "colorful, American and optimistic," and adding that Gap expects to announce a new design director soon.

But I think the collection was really about getting back to basics, which is what Gap needs to do -- start with a clean slate.

RELATED:

New York Fashion Week: J. Crew

New York Fashion Week: Rodarte

New York Fashion Week: Tory Burch

-- Booth Moore in New York City

Photos: Looks from the Gap spring 2012 runway collection shown during New York Fashion Week. Credit: Jesse Lirola /  Getty Images

 
Comments () | Archives (0)

The comments to this entry are closed.



Connect

Recommended on Facebook


Advertisement

In Case You Missed It...

Video



Tweets and retweets from L.A. Times staff writers.





Archives
 

Categories