Missoni for Target sparks lines, empty racks, website crash
The long-anticipated, much-touted Missoni for Target collection launched Tuesday -- and almost immediately, the Target website crashed.
"We are suddenly extremely popular," a message on Target.com said. "You may not be able to access our site momentarily due to unusually high traffic. Please stay here and we'll try to get you in as soon as we can! Please know that there is no need to refresh your browser. Your request will automatically retry in 30 seconds."
And retry and retry and retry -- I'm still not in, hours later!
Lines reportedly began forming at Target stores around Los Angeles at 5:30 a.m., with the line at the West Hollywood store wrapping twice around the block, according to KTLA. The Glendale store reportedly sold out by 9 a.m., Style Section L.A. reported.
The 400-piece collection includes apparel, accessories and housewares in the upscale Italian design house's famous zigzag patterns. Pieces range from $2.99 to $599.99, with most items $40 or less. A preview showing in a New York city pop-up shop sold out in less than two days last week.
The collection was supposed to be available to the public from Tuesday until Oct. 22, and I'd love to own a piece. But it seems like I missed the boat, since Target design collaborations notoriously sell out early. I'm still waiting for that website to come back up!
Meanwhile, I wonder how much bad feeling consumers will have about this. Target launches these collaborations with much fanfare, but often eager shoppers are disappointed when the wares run out quickly. What do you think: Is this upsetting or just part of the bargain-hunting game?
-- Susan Denley
Photo: An outfit from the Missoni for Target lookbook. Credit: Missoni for Target