All The Rage

The Image staff muses on the culture of
keeping up appearances

« Previous Post | All The Rage Home | Next Post »

Frugal Fashion: Rachel Zoe takes her '70s vibe to the Hamptons

August 3, 2011 |  7:00 am

Rachel Zoe Rachel Zoe seems to don a different career hat for each day of the week -- Philip Treacy designs or vintage turbans, of course. She's taking the fashion world by storm with her new clothing line and her show "The Rachel Zoe Project," premieres its fourth season Sept. 6 on Bravo.

The stylist-turned-designer made a recent New York appearance at the 14th annual Super Saturday shopping event to benefit the Ovarian Cancer Research Fund, hosted by Emma Roberts, Kelly Ripa, Donna Karan and InStyle at Nova's Ark Project. Zoe took her signature '70s vibe and made it Hamptons chic, looking Mah-jor (for those familiar with Zoeisms) in an elegant white lacy kaftan-style maxi dress, a long beaded tassel necklace and oversized rectangular pink tinted glasses.

For a similar care-free look, get a lacy or crocheted dress like the West Coast wardrobe mesh midi dress for $45 from, Mirage maxi dress for $65 from, Lazy Rivers white maxi dress from for $35, Pins and Needles Chantilly dress $89 from or the A.B.S. by Allen Schwartz crochet-overlay dress for $92.99 from


Nothing accessorizes like a swishing tassel. It's fun, flirty and holds its own against a long maxi dress.  For some tassel necklaces with a little added embellishment, get the Leatherette chains and necklace for $6.80, beaded necklace with tassel for $11.80, vintage tassel necklace for $5.80, all from or the silk tassel and crystal necklace from for $29.


A great pair of oversized shades can be your best friend in so many situations. Lucky for fashionistas on a budget you don't have to spend a couple hundred for a dependable pair. Get the signature Zoe larger-than-life sunglass look with the square or wine sunglasses, both priced at $5.80 from; or the FENY sunshine rhinestone vented rectangular sunglasses from for $16.80.

Happy shopping!

Have an outfit you're dying to buy but need a frugal alternative? Email us a picture. We're up for the challenge.

-- Jenn Harris


The expanding world of Rachel Zoe

Frugal Fashion: 'Total Recall's' Jessica Biel at Comic-Con

Frugal Fashion: I don't know how Sarah Jessica Parker does it

Photos, from top: Rachel Zoe attends Super Saturday 14 to Benefit OCRF hosted By Emma Roberts, Kelly Ripa, Donna Karan and Instyle at Nova's Ark Project on Saturday in Water Mill, New York. Credit: Eugene Gologursky /Getty Images for OCRF.

Dresses, from left: West Coast wardrobe mesh midi dress; credit: Mirage maxi dress; credit: Lazy Rivers white maxi dress; credit: Pins and Needles Chantilly dress; credit: A.B.S. by Allen Schwartz crochet-overlay dress; credit:

Necklaces: Leatherette chains and necklace, beaded necklace with tassel; credit for both: Silk tassel and crystal necklace; credit: 

Sunglasses: Square and wine sunglasses; credit for both: FENY sunshine rhinestone vented rectangular sunglasses; credit: