Blake Lively, Grace Coddington to judge an FNO online contest
Project Runway, Top Chef, The Voice...the world loves a competition and Fashion’s Night Out is no exception. In fact, Fashion’s Night Out, Vogue.com and Polyvore.com have collided to create FNO Style Setter, where starting Aug. 15, users can go onto Polyvore.com and create a “set” (or a virtual mood board, if you will) based on the theme given to them by Vogue and Polyvore. Direction like, “fall wardrobe essentials” or “dress a style icon for fashion week” are meant to inspire participants to start building their visual sets online.
Each day, Vogue.com editors will highlight one standout set. At the end of each week, a judge -- either Blake Lively (three-time Vogue cover girl), Alexander Wang or Grace Coddington (creative director at Vogue) -- will pick two winning sets from the highlights that best sum up the challenge and grab them visually. At the end of the competition, which runs through Sept. 8, the six finalists will be posted at vogue.com, where users can vote for their faves.
Two winners will be announced Sept. 9, just in time for FNO, and will fly to New York to observe a Vogue photo shoot and tour the legendary Vogue fashion closet with a fashion editor.
This online competition and the continued synergy between fashion stars, celebs and traditional and social media is a sure sign that Fashion’s Night Out is growing even bigger and trying to gain more traction with a broader market.
And the grand prize of a shoot and closet tour certainly speaks to the fact that a wider swath of tweens and teens are fashion-obsessed beyond just playing dress up –- they’re clamoring for a behind-the-scenes experience with fashion insiders.
-- Melissa Magsaysay