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New YSL store brings more luxury to the Beverly Center

August 16, 2011 | 10:00 am

Adding to the growing presence of high-end boutiques at the Beverly Center (think Fendi and Prada) is Yves Saint Laurent, which is opening the doors to its red, eco-friendly space today.

The concept for the store has been dubbed “The Opium Experience” in reference to the iconic perfume YSL debuted in 1977 and is expressed in the store as red lacquered walls inspired by the bottle’s glowing crimson hue. Touches of brushed and polished brass hardware punctuate the space, further referencing the look of Opium packaging.

But not everything about the store, which carries men's ready-to-wear and accessories and women's accessories, is steeped in the past. There are also modern, eco-friendly aspects such as Ductal concrete used in furniture and flooring developed to reduce carbon dioxide emissions and water waste in the production process, as well as lighting fixtures that were designed to be energy-efficient.

The increasing presence of luxury retailers at the Beverly Center –- which also features a Bed, Bath & Beyond, a Macys and a MAC store –- indicates a changing shopper at the location. The mall seems like a prime place for logo-driven and branded-accessory purchases and gift items, which is what most of the luxury retailers sitting on the upper levels of the mall are focusing on.

YSL Beverly Center Boutique opens today. 8500 Beverly Blvd., Los Angeles

-- Melissa Magsaysay


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Photo: a look from YSL Fall 2011 collection. Credit: YSL