Musings on the culture of keeping up appearances

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Your morning fashion and beauty report: Heidi Klum takes summer run with buddies Coco Rocha, Miranda Kerr; Rihanna models for Armani

-- Fitness is more like a marathon than a sprint. Just ask Heidi Klum who has embarked on a running program with a goal of logging 100,000 miles in six weeks. Spurring her along are running buddies, such as designer Michael Kors and models Coco Rocha and Miranda Kerr. Since starting June 20, Klum has logged close to 90 miles on her summer run, which she is chronicling on her new AOL lifestyle site. [Telegraph]  

Arihanna -- Rihanna will replace Megan Fox in the next cycle of underwear and jeans ads for Emporio Armani. [The Cut] [WWD]

-- Jessica Simpson received a stylish gift from fiance Eric Johnson for her 31st birthday on Sunday: a Hermes Birkin bag, in bright orange. [People]

-- Opening Ceremony's Humberto Leon and Carol Lim have been named creative directors at Kenzo. Their first collection for the label, owned by conglomerate LVMH, is expected on the catwalks in October. This has led to speculation that outgoing creative director Antonio Marras might be in the running for that open position at Dior. Maybe.   [The Cut] 

-- Designers from the Council of Fashion Designers of America partnered with EBay to make and sell canvas totes emblazoned with the slogan "You Can't Fake Fashion." The totes, designed by the likes of Tory Burch and Diane von Furstenberg, reportedly sold out Monday in a matter of seconds. The project was meant to raise awareness about counterfeit goods. [InStyle]

-- The iconic Fabergé egg may be rolling back into fashion. The company has come up with its first collection of high-style jewelry featuring the egg since 1917. [Telegraph]

"Modern Family's" Sofia Vergara stars in a six-page fashion spread in O, the Oprah Magazine, which hits newsstands this week.  [O]

-- Susan Denley

Photo: Rihanna, shown performing in May in Rockefeller Plaza  for the "Today Show," will replace Megan Fox in Emporio Armani underwear and jean ads. Credit: Richard Drew /  Associated Press

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