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L.A. brand Babakul launches luxe loungewear

July 19, 2011 | 10:51 am

Babakul Babakul, the L.A.-based label owned by Kym Gold, one of the founders of True Religion, has launched a high-end loungewear line.

The mini collection, which feels like a more feminine James Perse in both styles and attitude, features Malibu-mom favorites such as knit harem pants and yoga-style lounge pants and cargoes (all available on the website), along with cute sweatshirt-material tops that will ship to stores and the company's site on July 30.

Tops include handkerchief-hemmed scoop- and V-necked looks, an over-sized shawl-colored belted knit jacket and more traditional scoop-necked tops emblazoned with floral and nature graphics.

Prices for the line range from $50 to $150, with most of the pants coming in at $92.

"I felt that there was a void in the market when it came to loungewear," Gold said. "[This] collection is designed under the philosophy that clothing should take you from day to night with a simple change of accessories. Our collection ... you will want to live in it."

-- Emili Vesilind

Photo: Lounge pants and tank top by Babakul. Credit: Babakul