Giorgio Armani to outfit Italian national team for the 2012 Olympics
The deal with the Italian National Olympic Committee will have Armani designing the team's official opening ceremony outfits as well as equip members with a range of clothes and accessories from the brand's sports-focused EA7 line.
It's the most recent -- and certainly not the last -- manifestation of the fashion world's Olympic fever that started to show up on the men's runways in Milan last month. Other designers who've been tapped for Olympic duty include Stella McCartney, who the U.K. Telegraph reports will serve as creative director for Great Britain's team (which will include performance wear and village wear but not the opening ceremony wardrobe), and Cedella Marley (daughter of the late reggae legend Bob Marley), who has been hired by Puma to design what the Jamaican team will be wearing at the opening ceremony, in competition and on the podium.
Marley told the Associated Press she took inspiration for the uniforms from "music, various cultures and Jamaica from the 1970s and '80s."
"I want to bring the old and the new Jamaica together," she said."It should be Grace Jones meets Bob Marley on the track, and we're going to have fire on the field."
One year out and we're already stoked.
--- Adam Tschorn
Photo: Giorgio Armani, pictured at the finale of his spring and summer 2012 Emporio Armani runway show in Milan in June, has been tapped to design the Italian team's outfits for the 2012 Olympics. Credit: Matteo Bazzi / EPA.