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Fashion News: 'Project Runway' returns, Lady Gaga goes Goo Goo

July 29, 2011 |  9:00 am

"Project Runway" started Season 9 Thursday night and sent four of the 20 initial contestants packing right away. "Four are going home before it starts,"  Heidi Klum said. "Because we're a little bit mean now." Should be a great season! [Los Angeles Times]

Lady Gaga introduced a spoof video on "Jimmy Kimmel Live," showing what a kidswear line designed by Lady G would look like. Think of a baby swaddled in bubbles in what she called the Goo Goo line. [Telegraph]

Jessica Simpson hasn't found the right gown yet for her upcoming wedding to Eric Johnson. But she isn't worried; she plans to help design it. “The dress is going to be amazing," she says. Can't wait to see it. [People]  

Rachel Zoe to design children's clothing line Okay, this does not surprise me AT ALL.  Fashionable new mom Rachel Zoe says she is going to design a children's clothing line. [InStyle]

And the very busy Zoe is going to front for a new lipstick line from the New York-based brand Exude. [WWD] (Subscription required.) 

Model Edie Campbell, 20, who has worked for Burberry and Marc Jacobs, won a charity horserace in England. The event happened on Ladies' Day at Glorious Goodwood, and Campbell won by three and a half lengths riding a horse named Harrodian Hotshot. [Telegraph].

Olivia Palermo is the new face of Spanish jewelry brand Carrera y Carrera's latest collection, Mediterraneo. [FabSugar]

Boutique Rubin & Chapelle has opened in the Malibu Country Mart, bringing a taste of New York to the West Coast. [PopSugar LA] 

Hudson's Bay, the parent of Lord & Taylor, is moving closer to going public with an IPO. [WWD] (Subscription required.)

-- Susan Denley

Photo: The very busy Rachel Zoe takes a break to pose. Credit: Jay L. Clendenin / Los Angeles Times 

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