All The Rage

The Image staff muses on the culture of
keeping up appearances

« Previous Post | All The Rage Home | Next Post »

Clarins partners with FEED on a charitable collection

July 6, 2011 |  1:30 pm

FEED GROUP SHOT Clarins has teamed up with Lauren Bush, co-founder of FEED Projects, to create a limited edition cosmetics pouch — filled with three classic Clarins products — with a big mission.

The two companies have vowed to feed a million children in two years through sales of the FEED 15 pouch (named so because the purchase of each bag results in 15 meals served to kids in need.)

The donations will provide schoolchildren with nutritious meals through the United Nations World Food Program.

The nifty satchel comes with Clarins' Hand and Nail Treatment Cream, Moisture-Rich Body Lotion and Instant Light Natural Lip Perfector — products we'd buy anyway.

Since launching, FEED Projects has raised over $6 million and distributed over 60 million meals to hungry children across the globe. (Every five seconds, a child dies from hunger, and over 350 million children go to bed hungry each night.)

The $30 pouches will be available at all Nordstrom stores on July 15. 

--Emili Vesilind

Photo: Clarins' FEED 15 bag and products. Credit: Clarins.

Comments 

Advertisement










Video