Danica Patrick to be the face of William Rast eyewear

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Dan Wheldon may have been driving the William Rast sponsored* car that won the Indy 500 over the weekend, but it’s race-car driver Danica Patrick who has been chosen as the designated driver for the brand’s new eyewear line.

According to the recently announced multi-year endorsement deal between Patrick, Los Angeles-based William Rast and its eyewear licensee Viva International Group, the racing superstar will be the face of the recently launched William Rast eyewear (which includes optical frames and sunglasses) and racing eyewear collection, and she’ll also wear the brand on the racetrack and in upcoming ad campaigns.

Co-founded by Justin Timberlake and Trace Ayala in 2005, the denim-focused William Rast clothing line has recently expanded beyond that base, adding footwear (in October 2010), and, most recently, the eyewear collection, which debuted in March.

*[Updated 6/3/11, 12:25 PM: An earlier update to this post incorrectly identified the sponsors of Wheldon’s car. The William Rast brand was the primary sponsor, Curb and Big Machine Records, Forsythe and Aiago were secondary sponsors.]

-- Adam Tschorn

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