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Beachy bikes and surfboards at Juicy Couture

June 28, 2011 |  8:01 am

Anyone who’s a fan-bordering-on-collector of Juicy Couture’s ultra-girlie wares will find the new beachy merchandise in the renovated Malibu store pretty drool-worthy. The Malibu and East Hampton locations are carrying limited-edition beach cruisers and surfboards emblazoned with the Juicy Couture logo in bright and splashy shades of teal and hot pink. Bike

Only six bikes and a handful of boards were created, with the bikes retailing around $425. Prices on the boards are provided upon request; the boards don’t seem like something that would ever hit the water but, rather, adorn the wall of a Juicy girl’s (or guy’s) office or bedroom.

The bikes, however, seem a bit more functional and relatively low-key when it comes to logos.

Regardless, it really doesn’t get more summery and Southern California than Juicy-branded beachcombers and surfboards.

Juicy Couture Malibu, 3900 Cross Creek Road, Malibu, CA 90265

Makeup that won't suffer a hot summer meltdown
Currently Coveting: Proenza Schouler's neoprene beach bag
Juicy Couture channels Laurel Canyon in its spring 2011 ad campaign

-- Melissa Magsaysay

Photos: Juicy Couture