G-Star rolls out a motorcyclist-inspired anniversary collection
G-Star, the tough, engineered jeans and contemporary collection loved by denim enthusiasts and Justin Bieber (Bieber’s wax figure was recently entered into Madame Tussauds wearing a red-and-black checked G-Star shirt, complete with the brand’s front pocket tag), is commemorating the 15th anniversary of its popular Elwood jeans, with a motorcyclist-inspired capsule collection.
The Elwood pant launched the label into denim fame in 1996 when head designer Pierre Morisset saw a rain-soaked motorcyclist wearing jeans that had been molded into his riding position by heat from the motorcycle’s cylinders and a mix of rain, sun and oil.
Photos, from top: Justin Bieber poses with his (G-Star-clad) wax model as it is unveiled at Madame Tussauds in central London. Credit: Carl Court / AFP/Getty Images. Pants, vest and shorts from the G-Star summer 2011 collection, Motor 5620/G-Star Raw. Credit: G-Star