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Conan O’Brien and the coming of the Beardpocalypse

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Yes, the coming of the possible ‘Beardpocalypse’ is a bald-faced marketing ploy -- but it’s one I heartily endorse.

What’s the Beardpocalypse, you ask? It’s the much-rumored -- and equally hyped -- ‘beard-apocalypse’ the potential demise of funnyman Conan O’Brien’s facial follicles at the hands Will Ferrell, who is a guest on the episode of ‘Conan’ that airs on TBS at at 11 p.m. PDT Monday.

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‘It’s coming off on May 2nd,’ taunts Ferrell in one promo posted online. ‘I’m going to mount that beard in my game room like a nine-point buck!’

The run-up to the will-Will-or-won’t-Will appearance has included a Photoshop contest (among the entries are riffs on the ‘Burlesque’ and ‘Gone With the Wind’ movie posters -- featuring O’Brien and Ferrell) and social media mentions featuring the #beardpocalypse hashtag.

As of this writing, the most recent of those was a post from O’Brien’s Twitter account Monday morning, apparently a reference to yesterday’s news that Osama bin Laden had been killed:

‘Yesterday, we took care of one maniac with a beard. Today, Will Ferrell will take care of another. #Beardpocalypse’

If I were a betting man, I’d put my money on O’Brien coming out of this confrontation with smooth cheeks. The only question left is how the beard banishment will go down -- will it be via the old-school straight razor Ferrell can be seen wielding in the recent promo? What about an electric razor -- or a Schick Quattro?

But if they were really hard-core, wouldn’t that beard go out in a spectacular blaze of glory -- something like, say, a thrown pie pan full of Nair right in the kisser?

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I guess we’ll know soon enough.

-- Adam Tschorn

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