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Tonsorial trade-in: The Art of Shaving and Bloomingdale's want you to swap out that can of cream

April 26, 2011 | 10:15 am

If you've ever thought about using something other than a metal spray can full of blue goo to prepare your face for the morning shave ritual, the folks at the Art of Shaving and Bloomingdale's are teaming up for a one-day "shave swap" this Saturday that might help motivate you.

On Saturday, anyone who takes the tube, tub or cake of shaving cream they're currently using into a participating Bloomingdale's (including the five local stores listed at the end of this post) can trade it in for a 2.5-ounce travel-size tube of shaving cream -- which usually retails for around $14. (If you end up pleased with the results, be sure to try some of the scented versions -- my personal favorite is the lavender.)

For anyone looking for a total reboot of the morning shave routine, the deal gets a bit better -- the trade-in earns a $25 discount certificate toward the $100, four-piece starter kit that, in addition to the cream includes a pre-shave oil, a post-shave balm and, most importantly, a shaving brush (although it can be lathered on using just the fingers, using a brush much more effective for the task).

Participating Bloomingdale's include Beverly Center, Century City Shopping Center, Santa Monica Place, Sherman Oaks Fashion Square and Newport Beach's Fashion Island.

This weekend you'd be hard pressed to find a cheaper way to put your best face forward.

-- Adam Tschorn

Photo: On Saturday, customers who bring their shaving cream to local Bloomingdale's can trade it in for a 2.5-ounce tube from the Art of Shaving (left) or a $25 discount off a shaving kit (right). Credit: The Art of Shaving.