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Shopping: Pose and Metropark invite you to share your spree, win prizes

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For all of the annoyances the rise of social media has introduced to the world, we’ve been privileged to get some pretty creative marketing initiatives too. And a new campaign featuring two SoCal companies aims to creatively change the way you shop, one iPhone picture at a time.

Pose, the Santa Monica-based social shopping app that launched in January, has partnered with contemporary mall retailer Metropark on an initiative that asks shoppers to snap photos of in-store merchandise that then gets displayed on screens at 69 Metropark locations nationwide.

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Through May 6, just download the free app at Pose.com, visit any Metropark location (FYI, there’s one at the Century City Mall as well as the Glendale Galleria) and take a photo of your shopping spree. Into a Kelly green Rachel Pally dress found on a rack? Capture it. Digging a pair of tortoise shell shades by Super? Put ‘em on and take a pic. Then upload your findings to Pose and Tweet them with the hashtag #MetroParkUSA. Your goods are then blasted live on screens in each Metropark location throughout the land, giving you and your fellow shoppers a glimpse into each other’s shopping bags without, uh, literally asking strangers what they’re buying.

As if your turn as a very public merchandise curator isn’t enough, you’ll also be entered to win one of six $200 store gift certificates — the winners of which are chosen at random each week until the end of the campaign.

The partnership marks the first time a retailer has utilized Pose’s API, and comes just before a scheduled relaunch of the app next month.

It’s just one more way to be a fashion voyeur on the Internet. Type of cereal you ate for breakfast — thankfully — not required.

--Erin Weinger

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