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Eco-friendly label Liv Grn launches a line of yummy-smelling, sustainable fragrances

April 5, 2011 |  7:13 am


Eco-friendly L.A. T-shirt brand Liv Grn has launched a collection of sustainable fragrances — and companion body products — that smell as fresh and verdant as its organic cotton tees feel comfy cozy.

The collection, called C2C Liv Grn (C2C stands for "cradle to cradle" — for the circle of sustainability), uses all biodegradable ingredients, formulated not to bio-accumulate. Which means you can buy and wear the scent collection without increasing your carbon footprint. Good deal.

But how do these eco-responsible fragrances smell? Well, that's the best part. The trio of unisex scents, Cherrywood, Earth and Natural, combine the sweetness of florals with woody musks — creating fragrances that smell so natural that after a good wearing they could almost pass as natural skin scents. Remember that guy or girl in college who smelled so inexplicably good? Yeah, they're sort of like that. 

But unlike, say, patchouli, which also smells uber-natural, these scent combos — which are $60 each — don't come off as cloying or overly earthy. 

The Cherrywood fragrance, which includes lily of the valley, anise and cedar, among other notes, smells most like a commercial perfume — recalling that great men's scent from the late '80s Joop (both have vanilla and cedar notes).

The lovely Natural scent, which boasts neroli, rose and Egyptian musk, is the lightest and most unobtrusive of the trio. But Earth, which counts green leaves, sandalwood and lavender among its notes, is our favorite — for its sharp jasmine top-note (aren't you smelling the glorious jasmine all over L.A. these days?) and long-wearing woodsy muskiness.

And the line's body products ($15 to $18) stand on their own — which isn't always the case in a fragrance line. The body lotions, shower gels and scrubs are thick in texture, delicate on the skin and deliver the namesake fragrances with no funny business.

The Liv Grn fragrance line will launch at Fred Segal shortly, but for now you can order the products online at

--Emili Vesilind

Photo: The Cherrywood gift set. Credit: Liv Grn