Gucci debuts a $100 bracelet to benefit Japan earthquake relief efforts

Gucci has come up with perhaps the most stylish way to support the relief efforts in earthquake-devastated Japan we've seen yet.

The luxury brand will debut a limited-edition $100 charity bracelet, with proceeds from its sales benefiting the Japanese Red Cross Society.

Featuring a women band in red and white, the colors of the Japanese flag, the one-size-fits-all buckle bracelet boasts a round silver pendant inscribed with the sentiment, “Gucci loves you.” There's also white leather on the lining and trim, as well as a buckle in the shape of Gucci's iconic horsebit.  

The charity bracelet will debut at Gucci stores throughout Japan this Saturday, followed the week after by worldwide distribution in Gucci flagship stores across the United States, Europe and Asia.

Gucci and its sibling brands in the PPR Luxury Group have collectively raised close to $3 million in donations for the Red Cross since Japan's earthquake and tsumani.

-- Emili Vesilind

Photo: Gucci's charity bracelet. Credit: Gucci

Comments

[Joe]

Here's a prediction: the low-class slum rats that adopt the Gucci look wont be buying many bracelets because they are selfish and self-centered and prefer to spend their money on crack and hookers.

[melissa]

This looks like my dogs collar.

[Olden Atwoody]

Cool! A double.

Gucci sends $5 to Japan relief, and $1.50 to China for the shabby bracelet (more jobs for our overseas buddies!). This will sell to underemployed, yet sympathetic Americans, and get millions in free publicity and Gucci will pocket $93.50 for every one sold!

Really, Times – touting ‘corporate generosity’ without looking at the details is quite unprofessional.

[Nathaniel Nguyen]

Let's not buy the bracelet and just donate that $100 directly and then email all your friends to do the same. Solves a lot of issues and quicker too.