Beverly Center to reprise role as L.A. hub for Fashion’s Night Out on Sept. 8
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While the royal wedding is currently the focus of the fashion flock -- and will no doubt remain so for the foreseeable future -- plans are being solidified for that other global celebration of fashion and retail exuberance known as Fashion’s Night Out (FNO).
The third annual installment of the shop-stravaganza has been confirmed for Thursday, Sept. 8, and representatives of the Beverly Center tell All the Rage that the shopping complex is set to reprise last year’s role as the hub* of Los Angeles’ efforts, which drew a reported crowd of 25,000.
Today’s announcement is no doubt just the tiniest tip of the FNO iceberg, by the time the big night rolled around last year, most local shopping centers and the neighboring cities of Beverly Hills and West Hollywood had announced ambitious plans complete with food trucks, Ferris wheels and runway shows.
-- Adam Tschorn
[*Updated 4/28/11 3:36 p.m.: An earlier draft of this post described Beverly Center as the ‘official’ hub of this year’s FNO in Los Angeles. No such official designation has yet been made by the City of Los Angeles.]
More All The Rage coverage of Fashion’s Night Out