All The Rage

The Image staff muses on the culture of
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Your morning fashion and beauty report: Self launches digital blitz with Kim Kardashian, Rihanna covers Vogue, and Lady Gaga's Japan relief bracelet is popular

March 16, 2011 |  8:37 am

Akim Kim Kardashian (who has more than 6.7 million followers on Twitter) is the April cover subject for Self, which is embarking on a digital blitz, launching its first iPad app and introducing a new social media campaign. Kardashian will tweet about the issue to her fans, while over on Facebook, the magazine will try to raise its profile with new technology developed by the social-networking giant, called "Like-Gating." [WWD]

Los Angeles handbag designer Clare Vivier, profiled here a year ago, is opening a shop in Silver Lake. She'll share the space with jewelry designer Kathryn Bentley. [Mondette]

Rihanna looks like an old-fashioned screen siren on the April cover of Vogue -- with her flowing red locks and second-skin dress kind of reminding some of Jessica Rabbit. [StyleList] 

The bracelets Lady Gaga is selling on her website to make money for Japan disaster relief efforts -- as All the Rage explained on Monday -- raised $250,000 in only two days, the singer says. [People]

Sources say J. Jill Group is about to be sold ... again. [WWD] 

Lucky Brand founders Gene Montesano and Barry Perlman are launching Civiliare. [WWD] (Subscription required.) 

-- Susan Denley

Photo: Kim Kardashian. Credit: Dan Steinberg / Associated Press