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Your morning fashion and beauty report: Lindsay Lohan necklace to go on auction block, Emma Watson designs go on sale, Maria Sharapova goes online

March 10, 2011 |  8:49 am

Alindsay
-- The $2,500 gold necklace Lindsay Lohan is accused of stealing is destined for the auction block after the case concludes. Jeweler Kamofie & Co. pledges that proceeds will go to charity. [New York Post] 

-- Tennis star and fashion fixture Maria Sharapova relaunched her popular website Mariasharapova.com on Thursday. Sharapova, who has fashion partnerships with Cole Haan, Nike and Tag Heuer, is active in social media too, with 3.9 million Facebook fans (more than tennis champs Venus and Serena Williams, Ana Ivanovic and Caroline Wozniacki combined). On the website, fans can not only see pictures of Sharapova, but if she's wearing, say, a pair of Cole Haan shoes, they can click and buy. [WWD]

-- Emma Watson, who is taking a break from her studies at Brown to promote the last Harry Potter film and to work on other movie projects, is also still pursuing her fashion interests. She teamed with Alberta Ferretti to create a capsule collection of romantic, summer pieces made from organic cotton, muslin and hemp. Pieces will be sold online only at Albertaferetti.com starting in late March. Part of the proceeds from the Pure Threads collaboration will be donated to the fair trade fashion label People Tree, for whom Watson designed three collections previously. [Telegraph]

-- TOMS -- which gives away one pair of shoes for every pair purchased -- now offers shoes for weddings. No, not the delicate pumps or glamourous stilettos one would normally think of with a wedding gown, just the usual TOMS flat canvas style, but in pastels, whites and metallics for the women and tux-friendly black or white for men. [Mondette]

-- Our favorite Old Spice guy, Isaiah Mustafa, has a new ad out. In this one, the hunky spokesman is dressed in board shorts, plays a guitar and frolics with some cute puppies. What more could a woman want? [BellaSugar] 

-- Los Angeles designer Allen Schwartz is adding two new contemporary lines. [WWD] (subscription required)

-- Shipley & Halmos will add shoes and formal wear to its menswear offerings for fall. [WWD] (subscription required) 

--Susan Denley

Photo: Lindsay Lohan, who is accused of stealing a necklace that will go to auction. Credit: Alex Gallardo / Associated Press

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