All The Rage

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Your morning fashion and beauty report: Lady Gaga offers bracelet to aid Japan, Emma Watson fronts for Lancome, Jillian Michaels teams with K-Swiss

March 14, 2011 |  8:51 am

Lady Gaga lends her name to aid efforts in earthquake-and-tsunami-ravaged Japan with a wristband for sale on her online store that reads "We pray for Japan" in red letters on a white background. It's on sale for $5, and customers can add an extra donation, with all proceeds going to relief efforts. [Time]  

Aemma Emma Watson just gets more fashionable by the day. The "Harry Potter" star has been designing eco-friendly fashion in collaborations for a while, and she was the celebrity face of a couple of Burberry campaigns. Now she's signed on as a brand ambassador for Lancôme. [Telegraph]

Tough fitness trainer Jillian Michaels of "The Biggest Loser" displays her softer side in a new line of activewear for K-Swiss. [WWD] (Subscription required.)

Another fashion house has lost its creative director, but in a much less dramatic way than the kerfuffle that led to John Galliano's split with Christian Dior. Clare Waight Keller resigned quietly as creative director of Pringle of Scotland, sending a letter to select fashion editors saying she is leaving with a "mixture of sadness, pride and anticipation." No reason was given, but it is believed to be at least partly personal since she is expecting a third child in May. [Telegraph]  

Ann Taylor is losing its surname. The company, whose transformation to a more youthful vibe has been chronicled by our Booth Moore, henceforward will be known as Ann Inc. [WWD] (Subscription required.)

-- Susan Denley

Photo: Emma Watson will be a new brand ambassador for Lancôme. Credit: Stephen Lovekin / Getty Images