Art and shopping in the afternoon with Moschino and Fred Segal Couture
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Moschino and Fred Segal Couture hosted an informal luncheon and shopping party on Saturday afternoon to preview the Italian fashion label’s fall-winter collection. The event was a benefit for LAND (Los Angeles Nomadic Division), a nonprofit public art initiative that curates site- and situation-specific contemporary art projects here and beyond.
Appropriately enough, the clothes were presented inside an art installation in the backyard of socialite Normandie Keith’s Hollywood home. Built from the ground-up, the wood structure is titled “The Content is Bleeding Through,” by artist Cole Sternberg. A kind of shrine to information overload, it has spray-painted TV sets assembled into an altar (which made the perfect pedestal for Moschino’s tempting high heels). The floors and walls are covered in headlines about celebrities from tabloids such as Life & Style and PerezHilton.com.
It’s the latest acquisition for Keith, who has been the subject of a fair number of column inches herself. The American beauty moved to London to model in the 1990s and soon became an ‘it’ girl, beauty magazine contributor and one of the city’s ‘most invited’ party guests.
Now, she’s more interested in art and yoga, having moved to Los Angeles in 2008 after splitting up with her polo-playing husband, Lucas White.
Keith’s young son Finn looks at the backyard art project as the ultimate playhouse. But on Saturday it made a great boutique too. Erika Christensen and Marg Helgenberger were among the guests shopping Moschino’s ladylike fur-trimmed cardigans, metallic tweed coats and rose-print sheath dresses. The only problem? No dressing rooms in this installation. If you wanted to try something on, you had to tiptoe down the cobblestones through the secret garden and past the pool to the main house.
Not that anyone seemed to mind. After all, the interior of Keith’s house is as fun and eclectic as Sternberg’s installation — all-white to show off her contemporary art collection, including photographs by Tierney Gearon.
As models walked around in the latest Moschino looks, guests enjoyed delicious rhubarb martinis, poached salmon, beet, avocado and quinoa salads from FarmShop in Brentwood. And everyone agreed that it was a tough call which was finer, the food or the fashion.
-- Booth Moore
UPDATED 03/31/2011 AT 1:32 p.m. An earlier version of this caption was incorrect. Photos, from top: Erika Christensen; Marg Helgenberger, left, and Wonnie Park-Tagliaferro, co-owner of Fred Segal Couture. Credit: Morena Photography.
