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J Brand and Christopher Kane will collaborate on a collection

March 2, 2011 |  6:49 am

J-Brand-Christopher-Kane-for-5-x-5-e1284135587260 London-based Scottish fashion designer Christopher Kane, a favorite among trend-sparking celebs including Kate Moss and Chloe Sevigny, and L.A. denim company J Brand have announced a new business venture and collaboration.
 
Kane will launch a J Brand capsule denim collection as part of his 2012 Resort collection, scheduled to hit stores the end of this year.

Kane and Jeff Rudes, founder and chief executive officer of of J Brand, first met in February 2010 to discuss working together for J Brand's "5x5" project, which supported young British fashion design talent.

The meeting resulted in the creation of a limited-edition Christopher Kane / J Brand jean — curve-hugging gray camouflage-print pants with ankle zips (see photo at right.)
 
The new agreement stipulates that Kane and J Brand will produce a jeanswear collection using denim and other fabrics in J Brand's arsenal. The collection will be designed "to complement the Christopher Kane business," said a spokesperson for J Brand.
 
“I'm very excited," said Kane. "We have the potential to grow a very strong denim business and are thrilled to be working with the best in the business."

We're taking bets on what the collection will look like. Will the companies stick with variations on the skinny or delve into the hot new roomier silhouettes: trouser-cuts, flares and bell-bottoms?

-- Emili Vesilind

Photo: The first-ever Christopher Kane/J Brand jean. Credit: J Brand

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