Hurley teams up with Incubus frontman Brandon Boyd for charity
Hurley is on to its next art-based collaboration.
The SoCal surf brand — which boasts a dedicated art space in Costa Mesa — has teamed up with artist, activist and singer for hard-rock band Incubus, Brandon Boyd, on an art‐inspired tee collection benefiting H.O.P.E. (Helping Other People Everywhere), a nonprofit group focused on involving artists and their contributions in campaigns, programs and events internationally.
Boyd created a stylized watercolor-and-ink drawing of a blue whale blowing drinking bottles out of its blow hole — as though it was un-doing pollution — which Hurley printed on men's and women's tees and tanks.
"My relationship with Hurley began over a decade ago and was born of a mutual appreciation for surfing, music, art and like minds," Boyd said. "We've done projects together in the past, but it seemed like it was time we truly put our collective heads together to make a real dent in a situation that affects us all, most importantly the swiftly growing problems in our oceans."
The shirts, which range in price from $28 and $32 and are made from 100 percent recycled cotton, will be available on Hurley.com beginning April 1, and at Buckle stores nationwide starting April 25 (all the proceeds at Buckle stores from the tees, along with a limited-edition water bottle, go to H.O.P.E.)
“Brandon is... a lover of surfing who champions ocean‐related causes, something that is very important to us here at Hurley,” said Greg Teal, music and entertainment marketing manager for Hurley.
The brand will celebrate the collaboration with an open-to-the-public party at Hurley's art space from 6 to 10 p.m. April 2 (1945 Placentia Ave., Costa Mesa).
Photos, from top: The Hope whale by Brandon Boyd; a women's tank. Credit: Hurley