All The Rage

The Image staff muses on the culture of
keeping up appearances

« Previous Post | All The Rage Home | Next Post »

Beverly Hills times two: City streetscape appears on a pair of limited-edition Panerai timepieces

February 1, 2011 |  1:00 pm

Panerai_los angeles_special edition

Officine Panerai, the high-end, highly collectible Italian timepiece brand recognizable for its skull-cracking wristwatches and the trademarked metal bridge surrounding the crown, is adding something to a handful of limited-edition watches that should be instantly recognizable -- a palm-tree-lined Southern California streetscape.

The image has been engraved on the back of just 20 of Panerai's Luminor 1950 10 Days GMT -- 44mm style watch (which retails for $17,900) and 150 of its Luminor Marina -- 44mm style ($5,100), available exclusively through the Beverly Hills Panerai boutique (9490A Brighton Way between North Rodeo and North Beverly drives) starting this month.

The watches are part of a special-edition series dedicated to Panerai boutiques around the world including Florence, Geneva, Madrid, New York, Hong Kong, Shanghai, Taipei and Tokyo.

Which suddenly makes that Starbucks City Mug collection of yours feel a lot less impressive.

-- Adam Tschorn

Photos: Only 20 Panerai Luminor 1950 10 Days GMT -- 44mm (at left, $17,900), and 150 Luminor Marina -- 44mm (far right, $5,100) have been engraved with a palm-tree-lined Beverly Hills streetscape on the back (center). Credit: Panerai.