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Shopping: Sally Hershberger opens at the SLS, plus news of sales, store openings and events

February 6, 2011 |  7:00 am


Celebrity hairstylist and beauty mogul Sally Hershberger is getting into the blowout bar business. Tuesday marks the opening of the Sally Hershberger Style Studio, the hair guru’s first-ever style and blowout bar, inside the Ciel Spa at the SLS Hotel. The concept — a salon that does styles and blowouts only, no cuts or color — is by now a familiar one, but Hershberger said she’s put a new spin on the idea.

“I thought, ‘I don’t want to do what everyone else is doing,’” she said. “So I said, ‘Why don’t we call it a styling studio, so it’s more like you can get your hair done as though you’re going to be in a photo shoot.'”

That means, “more intricate blow-dries, curling irons, braids, major updos — anything you can think of,” she said. And because it’s staffed by hairstylists from the Sally Hershberger Los Angeles salon in West Hollywood, styles are “done by people who really do hair,” added Hershberger. The prices reflect the expertise. While local blowout chains typically charge in the realm of $35 for a blowout, Hershberger’s high-end styling studio will charge $85 and up for a blowout, and $150 and more for an updo. And the new outpost won’t be accepting walk-ins.

Hershberger, who first rose to prominence after crafting Meg Ryan’s much-copied shag haircut in the 1990s, said she’s been approached by dozens of people over the years to open a smaller salon concept, but finally said yes to SLS because, simply, “They’re high-end. [Others] just weren’t the right alignment with my brand. The SLS has a cooler vibe.”

The hotel is also opening up in Miami and Las Vegas, which was another selling point for Hershberger, who plans to open Style Studios in both locations. But you won’t likely see the famous mane tamer in the new mini-salons.

“Honestly, I would have to say no,” she said, when asked about tending a chair in the spa-based salons. “Unless it’s some major woman who needs her hair done. But what you do get are people who have been trained by me. And believe me, they can do it better than I can.”

Sally Hershberger Style Studio at the Ciel Spa at the SLS Hotel, 465 S. La Cienega Blvd., Los Angeles. (310) 246-5560. 10 a.m. to Monday through Friday; 9 a.m. to 9 p.m. Saturday and Sunday.

Don Ed Hardy appearance Wednesday: Legendary tattoo artist — and inspiration for the Ed Hardy clothing collection — will sign books and participate in a live interview with writer and curator Kristine McKenna at “Don Ed Hardy’s Tat Cat Shack,” an exhibit of the artist’s work. There will also be a screening of Emiko Omori’s documentary “Tattoo the World.”

Track 16 Gallery & Smart Art Press, Bergamot Station C1, 2525 Michigan Ave., Santa Monica. (310) 264-4678. 7 p.m.

Inspiration 2011: Vintage, Fashion, Art & Kulture Show, Friday and Saturday: Back for its second year, the Inspiration 2011 show at the Historic Queen Mary features more than 60 international vendors and exhibitors offering unique and one-of-a-kind merchandise on exhibit and for sale — including vintage apparel manufactured from the 1900s to the 1980s (Long Beach collector and retailer Kathleen Schaaf, among others, will be showing her rare wares) and vintage-inspired apparel and accessories.

There will be an event preview and opening party Friday night from 4 p.m. to 9 p.m. Show is open 10 a.m. to 5 p.m. Saturday. Tickets are available online only and are $52 for both days; $40 for Friday only (includes one drink ticket); and $20 for Saturday only.

The Cove Valentine’s Day shopping night Thursday: The shops at Newport Beach shopping plaza The Cove host a shopping night featuring pink Champagne, Valentine’s Day sweets and a free food truck — while supplies last. Stores include The Hat Loft (hats), Little Relics (antique jewelry and found objects) and Little Stylings (high-end children’s consignment).
410 West Coast Highway, Newport Beach.  5 p.m. to 8 p.m.

Dior Beauty event Wednesday through Saturday: Dior Beauty celebrity makeup artist Ricky Wilson and the DiorShow Artist Team are taking over the cosmetics floor at Nordstrom Glendale for a beauty event featuring makeovers, tips and tricks and advice on how to incorporate trends into your look.

Nordstrom Glendale Galleria, The Dior Beauty counter, 200 West Broadway, Glendale. Call (818) 502-9922 to book a session.

South Coast Plaza After Dark Friday: South Coast Plaza will host an evening event featuring DJs, cocktails, a fashion show and in-store events from retailers including Adidas Originals, Calvin Klein, Nike Running, Diesel, Paul Frank and Puma.
South Coast Plaza, 3333 Bristol St., Costa Mesa. (800) 782-8888. 7 p.m. to 9 p.m.

The Loved One Pop-Up store: Vintage-inspired lingerie line The Loved One, which was launched by Brooklyn-based fashion blogger Hannah Metz and vintage collector Elvia Lahman, erects a pop-up shop at Urban Outfitters’ Space 15 Twenty for the month of February.
Space 15 Twenty, 1520 N. Cahuenga Blvd., Los Angeles. (323) 465-9202.

Candid Intimates: Lingerie boutique Candid Intimates debuts at the Glendale Galleria, featuring trend-driven looks from brands including Cotton Candy Intimates and — coming in May — Candid Atelier, a collection for curvy women.

Candid Intimates at Glendale Galleria, 100 West Broadway Ave., Glendale. (818) 230-7686. 10 a.m. to 9 p.m. Monday through Saturday; 11 a.m. to 7 p.m. Sunday.

Blo: Blo, the first chain of blowout bars to debut in the U.S., recently opened its 12th location, at the W hotel in Hollywood. Featuring $33 blowouts (possibly the cheapest in town from a blowout bar) and a menu of kicky styles, it’s bound to be a hit among Hollywood’s flat iron-wielding gals.
Blo at the W Hotel, 6250 Hollywood Blvd., Suite 500, Los Angeles. (323) 469-2569.

By appointment only 7 a.m. to 9 a.m. and 6 p.m. to 7 p.m.; walk-ins accepted 9 a.m. to 6 p.m. Monday through Wednesday. By appointment only 7 a.m. to 9 a.m.; walk-ins accepted 9 a.m. to 6 p.m. Thursday and Friday. Walk-ins accepted 9 a.m. to 6 p.m.; by appointment only 6 p.m. to 7 p.m. Saturday. Walk-ins and appointments accepted 11 a.m. to 5 p.m. Sunday.

The AdDress Boutique semiannual sale through Feb. 14: Score resale Chanel, Prada, Gucci, Valentino, Armani and other top-drawer brands at 50% to 80% off at the AdDress Boutique’s semiannual sale. We’re talking deep discounts — a Prada four-pocket wool brown jacket that was tagged at $155 will be on sale for $20, for example, and a D&G red-and-navy print slip dress that was $185 can be had for a mere $75.

1116 Wilshire Blvd., Santa Monica. (310) 394-1406. 10 a.m. to 6 p.m. Monday through Saturday; 12 p.m. to 5 p.m. Sunday.

--Emili Vesilind

Photo: The waiting room of the new Sally Hershberger Style Studio at the SLS Hotel. Credit: Sally Hershberger.