For spring, Levi's X Opening Ceremony collaboration shifts into chambray
With the third seasonal capsule collection, the ongoing collaboration between denim maker Levi Strauss & Co. and ultra-hip retailer Opening Ceremony turns a year old, but if you ask us, it's looking younger than ever.
Called Levi's Chambray by Opening Ceremony, the eight-piece spring/summer 2011 collection (four pieces for men, four for women) uses lightweight indigo denim or Japanese chambray in a range of colors including the on-trend shades of orange and yellow. (Like denim, chambray is a cotton fabric woven with a colored warp thread and a white weft thread. But unlike its coarser-feeling cousin, it has an alternating one-up/one-down weave instead of a two-up/one-down weave.)
For guys, that means pullover hoodies and pants in chambray (including a unisex Levi's 505 silhouette), for women, pants, shirts and a jumper dress.
The collection, which ranges from $175 to $300, is expected to hit select Levi's boutiques (including the Malibu store locally) and Opening Ceremony stores (including the West Hollywood outpost) as well as both brands' e-commerce sites sometime this week.
The spring/summer 2011 ad campaign was shot by photographer Terry Richardson, and features actor James "P.J." Ransone ("The Wire," "Generation Kill") on the menswear side, and model Anais Pouliot wearing the women's wares.
-- Adam Tschorn
Photos: Looks from the eight-piece Levi's Chambray by Opening Ceremony spring/summer 2011 capsule collection. Credit: Terry Richardson