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Your morning fashion and beauty report: Katie Holmes, Rumer Willis, Amanda Seyfried do their part in luxe ad campaigns

January 12, 2011 |  7:57 am

Akatie Ann Taylor, in the midst of a campaign to revamp, has picked Katie Holmes (pictured) as the face of its spring ad campaign. She succeeds Heidi Klum. [WWD] (Subscription required.)

The ubiquitous Kardashian Klan is set to do a collaboration with that granddaddy of mass marketers Sears. Go Khloe, go Kourtney, go Kim. [WWD] (Subscription required.)

Meanwhile, the Kardashians are reportedly being sued for more than $12,000 in hairdressing expenses. ... That's right, the upkeep of the 'do. Well, it's a long story. [StyleList]

Jessica Szohr must have gotten tired of her "Gossip Girl" costars (current "it" girls Blake Lively, Leighton Meester, Taylor Momsen) getting all the fashion ink -- so she got inked, in a way. She's appearing in a new series of SoBe Lifewater ads wearing nothing but body paint. [People]

OK, it's kind of scary when Women's Wear Daily asks: Is fashion dead? Let's hope not! These days, we need the diversion, if nothing else. [WWD] (Subscription required.)

British designer Katharine Hamnett has been named a Commander of the British Empire, one of those royal-bestowed titles that sound unspeakably classy. But better yet, she has a collection debuting on Net-a-porter in March. [Telegraph] 

The first shots of Amanda Seyfried in Clé de Peau Beauté ads are making the rounds, and she does indeed look flawless. [People]

And Rumer Willis, actress and daughter of Bruce Willis and Demi Moore, looks just as beautiful as that gene pool suggests in her new ad campaign for Badgley Mischka. [People]

Vionnet boutique on North Robertson in Los Angeles got into a bit of a trademark kerfuffle with high-fashion label Vionnet -- to which it's not connected -- so has changed its name to Les Pommettes. [Mondette] is getting the likes of Tom Ford, Claudia Schiffer, Kate Moss, Victoria Beckham and  Manolo Blahnik to help celebrate its 15th anniversary -- 15 years is an age in the dot-com world! [Vogue UK]  

Fashion blogging has more than reached the mainstream. We mentioned on Monday that Swedish blogger Elin Kling was in a fashion collaboration deal with H&M. Now Rebecca Minkoff, the handbag maven, has hired blogger Daniel Saynt of the Fashion Indie blog, as head of marketing. [The Cut] 

-- Susan Denley

Photo: Katie Holmes. Credit: Fred Prouser / Reuters