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Your morning fashion and beauty report: From reality star to business mogul, Snooki is branching out, a la the Kardashians

January 7, 2011 |  8:42 am

Asnooki
"Jersey Shore's" Snooki is branching out. The reality-show instant celeb has plans for a merchandise empire that includes makeup, clothing, personal care products, sunglasses and lingerie. What can I say? Make it stop! [BellaSugar]

In August, Gucci launched Gucci Guilty fragrance for women. Now men can get guilty too as the design house's licensee, Proctor & Gamble, prepares to roll out Gucci Guilty Pour Homme. [WWD] (Subscription required.)

Meanwhile, Cartier's new women's scent, Cartier de Lune, is set to hit Saks' Fifth Avenue counters this month [WWD] while Rihanna's first fragrance, Reb'l Fleur, will soon be introduced by Parlux Fragrances Inc. The name? It's the singer's nickname from her grandmother. [People] 

The iconic beehive hairdo didn't exist until 50 years ago or so, when stylist Margaret Vinci Heldt created it. Heldt, now 92, is getting her due with a new scholarship named in her honor by Cosmetologists Chicago. [TribLocal]

CoverGirl gathered cover girls past and present for a 50th-anniversary bash at L.A.'s Boa steakhouse. Famous faces Taylor Swift, Ellen DeGeneres, Drew Barrymore, Cheryl Tiegs, and Queen Latifah were among 'em. [WWD]

Crystal Renn, she of the sobriquet "plus-size model," is popping up everywhere. After turns in 2010 on runways for John Paul Gaultier, Chanel and Zac Posen, she's now the face of Jimmy Choo. [The Cut] 

Badgley Mischka has opened a new flagship on L.A.'s Rodeo Drive. [WWD] (Subscription required.) 

And coolest for last: Adidas Originals plans to come out with its first line of denim Jan. 20. And the jeans will be designed with sneaker protectors in the cuffs to save your Adidas lace-ups from indigo dye stains. [WWD]

-- Susan Denley

Photo: Snooki, who is branching out a la the Kardashians. Credit: Chris Pizzello / Associated Press

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