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Versace via Facebook: Men's runway streams live Monday

January 12, 2011 |  3:00 pm

Rage_Versace_SS11

Here's a good way for a fashion brand to increase its number of Facebook followers: Make a live streaming video of the runway show available only to official "fans."

That's what Versace has announced plans to do, starting with the upcoming Fall and Winter 2011 menswear collection. Clicking the thumbs-up "Like" button at the top of the label's official Facebook page is all it takes.

The show will be streamed live starting at 8 a.m. Monday, and fans apparently will be able to chat live with one another, follow the official Versace Twitter feed and take a look back at previous seasons.

Live streaming of runway shows has become increasingly common, but this is the first I'm aware of that's using Facebook as a platform. It'll be interesting to see what kind of bump the page gets in fans (as of this writing, it lists 374,229 "likes").

My guess is, this won't be the last runway show streamed on Facebook.

-- Adam Tschorn

Photo: looks from the Versace Spring and Summer 2011 menswear runway collection shown in Milan in June 2010. The upcoming Fall and Winter 2011-12 runway show will be streamed live through Facebook starting at 8 a.m. PST Monday. Credit: Peter Stigter and Jonas Gustavsson / For the Los Angeles Times

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