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The new Jimmy Choo fragrance is for a true glamour girl

January 14, 2011 | 10:00 am




Jimmychoo
As one might expect, the first fragrance from Jimmy Choo is strong, sexy, alluring and hits you on the head like a 5-inch spiked stiletto. The baby pink perfume, housed in a round, faceted bottle inspired by Murano glass, contains notes of Tiger orchid, toffee and Indonesian patchouli.

The outcome of these various notes smells warm, spicy and woodsy and isn’t for the woman who wants to go noticed during a night out -- in fact, just the opposite.

“The Jimmy Choo fragrance evokes a sense of feminine confidence, seduction and sensuality,” says Tamara Mellon, founder and chief creative officer of the luxury accessories brand. In fact, the scent is very fitting of Mellon and any glamour girl or femme fatal just like her.

Mellon will even be starring in the ads for the fragrance, dressed in a draped, off-the-shoulder, pink python print dress (similar to the print on the perfume’s box, which is patterned after a pink python shoe in the spring 2011 collection) and shot by Inez van Lamsweerde Vinoodh Matadin.

The scent certainly embodies a glamorous woman who isn’t afraid to make an entrance and possibly leave a distinct trace of her scent whereever she goes.

The Jimmy Choo fragrance collection is at Saks Fifth Avenue.

-- Melissa Magsaysay

Photo: Jimmy Choo fragrance/Jimmy Choo

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