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Shopping: Splendid Littles for Target makes its debut

January 9, 2011 |  6:01 am


Los Angeles-based casual-wear brand Splendid, famous for its ultra-soft fabrics and trendy silhouettes, is the latest label to collaborate with Target on a capsule collection.

Although the brand is synonymous with the sexy, sun-kissed California look, its Target offering — Splendid Littles for Target — is focused to lure fashion-minded new moms rather than club-cruising beach bunnies.

The baby and toddler line is a lower-priced version of the brand's own collection for tots, Splendid Littles, which spins out stylish, high-priced looks for the swing-set crowd (think $68 jersey dresses cleverly tailored for toddlers).

Featuring clothes, bibs and blankets for newborns through Size 5T toddlers, Splendid's Target collection — which will be available through late March — features far fewer bells and whistles than are present in its luxury line but retains the brand's vivid color palette and signature striped fabrics.

Looks for little gals include striped bodysuits, a lavender ruffled halter-neck dress with a matching striped cardigan, a blue-and-pink striped tunic with coordinating leggings, and a striped pink-and-navy hoodie and T-shirt dress.

Diminutive dudes, meanwhile, can gear up in striped bodysuits, hoodies and collared shirts with solid-colored long sleeves sewn on underneath (for that "baby grunge" look).

The collection features a mix of cotton, spandex, polyester and modal and "offers the same great, optimistic style and clean aesthetic as Splendid Littles, made in soft yarns for an ultra-luxurious, yummy feel," said Jonathan Saven, president of Splendid.

And bringing home that yummy feel is now far less expensive. Prices for the Target collection range from $6.99 for a set of striped bibs to $29.99 for a cute newborn sleep set, which includes a blanket, a striped body suit and a pocket-sized striped cap.

In other shopping news this week:


Unique Vintage Monday: The Burbank boutique will unveil its newly expanded and renovated space, having ballooned from 1,000 square feet to just over 4,000 square feet. The store will carry an even wider selection of new clothing and accessories inspired by styles from the 1920s through the 1960s, as well as a smidgen of true vintage looks and prom and evening frocks.

2013 W. Magnolia Blvd., Burbank. (818) 742-6210. 10 a.m. to 6 p.m. Monday through Saturday.


Hurley Psych Optic Black Light Fuzz art exhibition openings Tuesday and Saturday: Surf and skate brand Hurley unveils two art exhibitions titled "Psych Optic Black Light Fuzz" and featuring the work of artist James Marshall, who creates under the pseudonym Dalek. The first, debuting Tuesday in Laguna Beach, features Dalek's conceptual installations, including a fluorescent, multidimensional sculpture that is described as a "free-form interactive optical illusion." The second will kick off Saturday night in Costa Mesa with a live performance by musicians King Buzzo, Duane Denison, Steve Turner and Haze XXL.

Tuesday opening reception: 225 Forest Ave., Laguna Beach. (949) 494-7907. 6 to 9 p.m. The show runs through Feb. 3. 10 a.m. to 9 p.m. daily.

Saturday opening reception: Hurley Gallery Space, 1945 Placentia Ave., Costa Mesa. 6 to 9 p.m. The show runs through Feb. 28. 8 a.m. to 5 p.m. Monday through Friday.

Carolina Herrera spring 2011 trunk show Thursday and Friday: Peruse Carolina Herrera's latest collection — this one inspired by traditional Korean clothes and botanical plates collected in the 18th century — at this two-day event featuring an informal modeling presentation.

Saks Fifth Avenue, Designer Salon, 9634 Wilshire Blvd., Beverly Hills. For information or to schedule an appointment, call (310) 275-4211. 1 to 4 p.m. each day.


Decadestwo.1, Chanel sale through Jan. 15: Designer resale store Decadestwo.1 has teamed up with sibling boutique Decades and the Fashionista website for an online-only sale of vintage and secondhand Chanel pieces, including a quilted calfskin skirt, a denim button-front day dress and — naturally — structured jackets. Enter the code CHA20 at checkout to cash in on the discount.

--Emili Vesilind

Photo: A newborn sleep set from the Splendid Littles for Target collection.Credit: Target.