[Updated: Photo gallery added] Milan Fashion Week: Rain on the runway underscores Burberry Prorsum's stormy weather appeal
Burberry's chief creative officer, Christopher Bailey, made it rain on the (indoor) runway for the finale of the Burberry Prorsum show, sending his models down the slick catwalk wearing transparent hooded ponchos.
Sure it was gimmicky, but it helped underscore the Fall and Winter 2011 season's emphasis on protective outerwear pieces, standouts of which included a boxy, oversized blanket coat in a bold blue check and a wool duffel coat in bright tangerine.
Insulation from the cold also came in the form of fur, which was generously used on the lapels of a double-breasted three-quarter-length coat, patched into chunky cable-knit sweaters, piled onto driving caps and wrapped around holdalls and tote bags.
As part of Burberry's evolution of the runway-to-retail concept, outerwear and accessories from the show were made instantly available for pre-order (with delivery promised within two months) through Jan. 23 at the brand's website.
-- Adam Tschorn in Milan, Italy
Photos: Looks from the Fall and Winter 2011 Burberry Prorsum men's runway collection, Jan. 15, 2011, at Milan Fashion Week. Credit: Jonas Gustavsson & Peter Stigter / For the Los Angeles Times